But what if the more friends you took along, the better the products on offer?
That’s the principle of the Co-Buy: co-operative buying power. Ancient civilisations had the same idea. What’s new is how perfectly it dovetails into this generation’s defining behaviour patterns.
Ideas and crazes spread faster than ever before. Everything is shared. Why not buzz about your products and services?
Your key distribution partners are used to buying at one price, retail customers at another. They are also used to having influence over your range where the general public are not. All that has changed – now your actual customers have the potential to become key distribution partners themselves.
Wouldn’t you play with range and margin if you knew a hundred people would commit to buy? Of course. Especially if you knew that those hundred buyers would then became marketers, working on your behalf. So that’s exactly how it works. buyapowa helps you create a community of buyers, all buying the same thing. The price gets better or the bundle improves as more buyers join, rewarding buyers for bringing in new buyers.
The buyer who brings in most other buyers gets their product free. So they do it again – and so the cycle continues.
Think of a co-buy as a mini-marketing hand grenade – a pop-up e-commerce event that lives in and around social audiences on Facebook, LinkedIn, Twitter and Google +
It’s self-fulfilling, self-funding and generates self-esteem.
It’s the first buying model to really succeed in getting customers to share commercially as they do socially. It’s the first of our social business tools. We’re extremely proud of how well it works.
