People love systems with a bit of fun to them: a game, a competition, a countdown. We also love taking on the system, getting something for nothing and gaining social kudos. These are the human truths that already drive social media networks – the ones that cost brands money to inhabit. Buyapowa takes them all and sets them to work. Same impulses, different outcome. Great trick if you can do it.
Six different models, one driving principle: the patterns that drive social media uptake can drive profit. You just have to know how. Here’s how.
Price Drop:The offline model of co-operative shopping to create waves of sharing through gamificationRead More >>
Cashback:Rewards shoppers for getting their friends to buy the same product, through cash back incentivesRead More >>
The Tipping point: Designed to generate leads as customers sign up to hit a tipping point and trigger the offerRead More >>
The Vote:More lead generation as we encourage consumers to vote for the deal that they want to go liveRead More >>
Megaphone:Rewarding shoppers for telling potential buyers about their purchases. Leverages gamification to create noiseRead More >>
Share-More-Get-More:The value of the deal increases as more shoppers sign up. Buyers get more for their money as more people joinRead More >>
