People love systems with a bit of fun to them: a game, a competition, a countdown. We also love taking on the system, getting something for nothing and gaining social kudos. These are the human truths that already drive social media networks – the ones that cost brands money to inhabit. Buyapowa takes them all and sets them to work. Same impulses, different outcome. Great trick if you can do it.
Six different models, one driving principle: the patterns that drive social media uptake can drive profit. You just have to know how. Here’s how.