Cashback

We all love it when a customer buys something then tells their friends who buy it too. It’s a perfect, self-perpetuating business plan. So we’ve developed a model that incentivises and rewards exactly this kind of ‘brand ambassador’ behaviour.
 
Under the Cashback model, each time someone shops they have a window of opportunity to bring in their friends. If one of their friends buys within that window, the original shopper gets some cash back. Bingo.
 
Naturally we give them the tools to make it easy. People tell us that’s exactly how they find it.