There’s a clue in the name: the more people join in, the more the price drops, until it reaches the target price you set.
The original version of Co-Buying does a whole lot more than shift your product at a healthy discount. It’s an incredibly efficient way of generating brand advocacy, turning your buyers into a passionate virtual salesforce that pays you to work for you
Each Price Drop Co-Buy generates a huge amount of buzz on social channels. Thousands of customers sign up to be alerted when each co-buy goes live, so it’s a powerful source of lead generation.
It’s also the way people expect to be treated.